IdeaTV BigPicture is set to storm the OTT market
The future of entertainment has gone for a super toss. The Covid Era has catapulted the newest player in the entertainment industry to dizzying heights making the mobile phone even more pervasive. The mobiles have taken over the reign from the 65 ft cinema screens and the 21” television screens, giving the user endless choices and liberating him from the agony of watching the stereotyped programs that reined the television industry hitherto.
The nascent OTT industry unleashed its power to change the world of entertainment in a daring way- by offering people what they wanted. The “Over-the-top” platform has indeed become the most important way in which video content is consumed nowadays. According to KPMG Media and Entertainment Report 2018, the Indian OTT market is expected to grow 45 percent to reach 138 billion by the end of fiscal 2023. According to a report by Ernst & Young, the number of OTT users in the country will reach 500 million by 2020, making India the second–biggest market after the US.
“The concept of creating a healthy platform which could provide a launching pad to the hugely creative and a large number of film makers desperately wanting a platform to showcase their efforts and ideas was the idea behind the start of IdeaTV BigPicture”, said Vibha Sharma, Director, IdeaTV BigPictures.
Aiming at the Tier 2 cities of India in the post lockdown era, IdeaTV, an organisation with a rich 20 years media experience is coming up with its OTT platform- IdeaTV BigPicture. IdeaTV, a multi venture group, with its subsidiaries Prime Idea Network, Think of Media and Wonder Web Media and Ideatvnews, is a seasoned player in the media industry and is eyeing at a target of 20 lakhs subscribers in the first six months and about 1 cr subscribers by the next year end. Gaurav Tiwari, Director, IdeaTV group and Editor in Chief Ideatvnews shared his organisation’s vision of providing for the lacunae in the entertainment industry. “The extreme vulgarity and use of foul language has made OTT platforms in India restricted in use. We believe that entertainment should be healthy and stress free. One OTT platform, with one subscription should have genres for all the whole family. We have untouched genres in reality shows in spiritual and astrology segments which are absolutely new, particularly for the elderly people, Under 18 for the minors & romance, thrillers and comedy for everyone.”
IdeaTV BigPicture is set to storm the OTT market with the real ‘Desi Tadka’, screening the regional/ vernacular movies and series as well, giving our small time film makers a platform to put our culture on the national map. Another interesting feature in IdeaTV BigPicture is the Friday 9 se 12 Box Office segment which allows new or unknown filmmakers to screen/ release their movies at a price they decide. Many upcoming film makers have already queued up to the channel to work out on the prospective dates of the release of their movies in the new IdeaTV BigPicture Box Office theatre.
“We are very excited about the launch of this new venture. This will set a new paradigm in the world of entertainment. The positivity of Indian culture, our religions and mythology combined with the divine spirituality shall be the USP of our channel and we look towards reinforcing the amazing culture and spiritualism of our wonderful nation. We hope it shall make us all feel proud of our ownselves!” shared Gaurav and Vibha in unison with us.
The launch of IdeaTV BigPicture is slated on April 12th, 2021 which marks the beginning of the New Year by the Hindu Calendar.